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Limited choice of good-enough features will take you a long way

Posted by Igor Moochnick on 12/22/2011

I’ve finally got a perfect explanation why the iPhone users are much happier than the Android users and, over time, their devotion drastically grows.
According to this provocative research of Dan Gilbert (TED2004: Dan Gilbert asks, Why are we happy?), the synthetic happiness can be cultivated. It’s becoming prominent when a person gets a limited choice and it’s becoming even more so over time.
I think the solid implementation of the good-enough features in the iPhone has an increasing effect of the synthetic happiness.

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