IgorShare Thoughts and Ideas

Consulting and Training

Limited choice of good-enough features will take you a long way

Posted by Igor Moochnick on 12/22/2011

I’ve finally got a perfect explanation why the iPhone users are much happier than the Android users and, over time, their devotion drastically grows.
According to this provocative research of Dan Gilbert (TED2004: Dan Gilbert asks, Why are we happy?), the synthetic happiness can be cultivated. It’s becoming prominent when a person gets a limited choice and it’s becoming even more so over time.
I think the solid implementation of the good-enough features in the iPhone has an increasing effect of the synthetic happiness.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: